2012年3月2日星期五

A Virtual Office Address can Harness the Power of Location Prejudice

A virtual office helps you to use the illogical, but real fascination that people have with addresses in business districts. If you are running an online business as a share broker, a business address on Wall Street will provide a professional image, which is impossible to attain with the address of your garage,- though you might be working from your garage in reality. If you are sitting in Dubai and running your IT business from there, but have a business address in Bangalore, the IT capital of India, chances are you will find more people ready to outsource IT work to your virtual office address, than when using the address of your actual base of operations.

A Virtual Office can Use Location Prejudice to Your Advantage

Traditionally, in a physical market based economy, physical places, business districts, regions, cities, and even countries have become associated with specific businesses. It will take a long time to break the cast. Meanwhile, if you are the business of selling chocolates, having a virtual office and business address in Switzerland can definitely increase your prospects. Or, if you are selling diamonds, having a virtual office and business address in Amsterdam will bring instant credibility to international customers.
The international community is still suffering from hangover of the 19th and 20th centuries. Tea is associated with Darjeeling and Assam in India; cheap electronic and computer hardware is associated with China in general and Guangdong province in particular; Banks and chocolates invariably mean Switzerland, economic automobile technology and electronic gadgets mean Japan; software gurus come from India, and great marketers from the USA.

These associations are not false but built upon both present and past realities. Only thing is that they are generalizations, and in a smaller and highly interconnected world, these associations have become outdated and to a great extent nothing more than location prejudices. A major portion of the diamonds sold in Amsterdam is mined in South Africa, cut, and polished in Surat, India, and traded through Amsterdam. However, Amsterdam remains the recognized selling point for diamonds and few international clients would pay the same for diamonds sold by a South African firm, or a firm from Surat, India, as they will willingly pay to an Amsterdam diamond seller.

A Virtual Office Helps to Fulfill Formalities

There are also legalities in many countries, which require a local business presence for engaging in certain business activities. Regardless of prejudices or fascinations, legalities need to be followed in the world of business and managing business presence at remote locations can be a problem faced by any business, even one run by a single freelancer. All these problems can now be solved without physical presence. Business is about optimizing resources and using opportunities. A proper virtual office can harness the power of location prejudices by providing a legitimate base of operations in a remote business hub, at a fraction of the price of running a physical office. This is why, even in times of recession, the virtual office industry keeps experiencing rapid growth.



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